Also, the imagery and discursive strategies applied positively exhibit the vitality and vivacity of Saudi culture, lifestyle and tourism experience through complementing each other effectively.
Results: The findings of the study demonstrate that the website discourse effectively presents the Kingdom as a modern, multicultural, and rich landscape for prospective tourists. Similarly, to scrutinize the images ‘Grammar of Images’ model promulgated by Kress & van Leeuwen (2006) was employed. To evaluate the written discourse, Fairclough’s critical analysis consisting of “description, interpretation, and explanation of text” (p.
Frameworks: The multimodal framework was adopted to analyze the selected content. Aim: The current project aimed at analyzing the effectiveness of linguistic and semiotic representation of the content provided online to attract foreign tourists specifically. For the said purpose, different government and private-run websites provide prime information and description of the tourism opportunities in KSA. Problem: However, to attract tourists from around the globe, it is pertinent to clearly and persuasively elucidate what the country has to offer in terms of its tourist attractions, facilities, and activities. And revolutionizing the tourism industry is one of the key components in the Suadi Vision for not only developing a sustainable economic source but also representing the versatility of the Saudi landscape and culture to the outer world. Thus people in power (advertisers) use language as a means to exercise control over others.īackground: Suadi Vision 2030 is an embodiment of a futuristic vision that aims at attaining significant social, cultural, and economic advancement in the Kingdom within the ongoing decade. Advertising language is used to control people's minds. This study revealed how the ideology of beauty is constructed and reconstructed through magazines by stereotyping how beauty products are synonymous with a better life.
The advertisements promote an idealised lifestyle and manipulate readers to a certain extent into believing whatever that is advertised is indeed true. The findings indicated that advertisers used various strategies to manipulate women. A qualitative research was conducted on beauty product advertisements in two popular local women's magazines, Cleo and Women's Weekly. It demonstrates how the ideology of 'beauty' is produced and reproduced through advertisements in popular local women's magazines. The analysis is based on Fairclough's three-dimensional framework. This study mainly focused on the use of language in beauty advertisements and strategies employed by advertisers to manipulate and influence their customers. This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective.
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